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Google's initial public offering (IPO) took place five years later on August 19, 2004.At that time Larry Page, Sergey Brin, and Eric Schmidt agreed to work together at Google for 20 years, until the year 2024.Google was founded in 1996 by Larry Page and Sergey Brin while they were Ph. They incorporated Google as a privately held company on September 4, 1998.

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By that time, the name "Google" had found its way into everyday language, causing the verb "google" to be added to the Merriam-Webster Collegiate Dictionary and the Oxford English Dictionary, denoted as "to use the Google search engine to obtain information on the Internet".

In 2005, The Washington Post reported on a 700 percent increase in third-quarter profit for Google, largely thanks to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet.

Reasons ranged from shareholder pressure for employee benefit reductions to the fact that many company executives would become instant paper millionaires.

In an effort to maintain the company's unique culture, Google designated a Chief Culture Officer, who also serves as the Director of Human Resources.

In August 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet.

Google, Alphabet's leading subsidiary, will continue to be the umbrella company for Alphabet's Internet interests.

These ticker symbols now refer to Alphabet Inc., Google's holding company, since the fourth quarter of 2015.

In order to maintain an uncluttered page design and increase speed, advertisements were solely text-based. The case was then settled out of court; Google agreed to issue shares of common stock to Yahoo! The patent was officially assigned to Stanford University and lists Lawrence Page as the inventor.

The purpose of the Chief Culture Officer is to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on: a flat organization with a collaborative environment.

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